A series of technological advancements, including a helmet synced to a smart phone and a device which sends a text if you fall off your bike, could go some way to help improve cycle safety.

New technology, developed by car manufacturer, Volvo, has been designed to alert cyclists and car drivers if they are on the same collision path. A revolutionary cycling helmet will also notify cyclists if they are in a vehicle’s blind spot. By connecting cars and cyclists through cloud technology, Volvo is aiming to improve safety for cyclists and reduce the number of road traffic accidents involving cyclists.

Entrepreneur David Coleman has developed another new device, known as Ridersmate, which alerts a cyclist’s loved one if they fall off their bike while cycling alone. The device, which is attached to the bike and a piece of clothing, will detach itself and automatically send a text message to three contacts with the message ‘rider down’ and a link to Google Maps showing the location of the cyclist. If the device is reconnected then another text is sent to advise there is no need for emergency assistance to avoid unnecessary 999 calls.

Head of policy at Thompsons Solicitors, Tom Jones said: “New technology that could help to improve the safety of all road users, especially cyclists is very welcome.

“Around 50% of all cyclist deaths are caused by a collision with a car, and so any new products that help to reduce or prevent road traffic collisions are always good news.

“Entrepreneurs developing innovative safety products such as Ridersmate needs to be matched by basic structural support from government to improve cyclist safety.

“What are often expensive items of equipment used by the MAMIL won't help day to day cyclists who have to cope with pot holes, inadequately trained or simply not aware lorry drivers and motorists who still think its ok to use their mobile phones whilst driving.

“It is in the government’s power to make real improvements that will ultimately help to reduce the number of cyclist injuries and deaths. The current government has been good on hot air about cycling but not on real funds which would lead to genuine road safety improvements.”